Social Media Marketing

Digital Marketing
Social Media Marketing goes beyond creating content on the Facebook page. Social Media is a pay-to-play platform. The fact the platform is free for users, but when it comes to business, promoting products and brands are suppressed by the platform algorithm. Social Media works mostly for brand awareness, reach, and engagement for customers in the [...]

Video Marketing

Digital Marketing
This video sample that was developed for Inglenook for the 2013 Rubicon vintage where the winemaker Philippe Basucaules. I have directed, developed the script, created the storyboard and added some .

Predictive Models

Digital Marketing
Predictive model is a modern process that uses data and mathematical regression to predict the probability of a visitor to become a customer . These models can be used to predict anything from understanding why customers purchase your brand to which customers will respond to discounts.

Just Chillin

Our Visual Approach

Nor are the most conscientious compilations of Natural History for the benefit of the young and tender, free from the same heinousness of mistake

Search Marketing

Digital Marketing
Search is definitely the most crucial channel for e-commerce. It is responsible for 54% of all online sales. Social media only contributes with less than 6%. The search intention behind the query tell us where in the customer journey our prospects are. By identifying critical keywords and touchpoints, we can feed the content marketing strategy [...]

Frenzy Feeling

Mockup From Another Time

Nor are the most conscientious compilations of Natural History for the benefit of the young and tender, free from the same heinousness of mistake

Personal App

A New Inbox Approach

Nor are the most conscientious compilations of Natural History for the benefit of the young and tender, free from the same heinousness of mistake

Daylight Dream

South American Pearl

Nor are the most conscientious compilations of Natural History for the benefit of the young and tender, free from the same heinousness of mistake

Exciting Idea

Fight Of Your Life

Nor are the most conscientious compilations of Natural History for the benefit of the young and tender, free from the same heinousness of mistake

Malcom’s Tour

A Vibrant Live Recording

Nor are the most conscientious compilations of Natural History for the benefit of the young and tender, free from the same heinousness of mistake
wine-mobile-marketing

Mobile Marketing

This Is Our Vision

Nor are the most conscientious compilations of Natural History for the benefit of the young and tender, free from the same heinousness of mistake

Night Time

This Is Our Vision

Nor are the most conscientious compilations of Natural History for the benefit of the young and tender, free from the same heinousness of mistake

Email Marketing

Digital Marketing
Email is the only online digital marketing wineries seem to have. However, if you use it excessively, you will saturate your audience and increase churn rapidly. By having a clear strategy, goals and several tactics to develop successfully an e-mail campaign it will require a good understanding of your customer audience. Segmentation strategy is already [...]

SlidingMockup

Embracing Beauty

Nor are the most conscientious compilations of Natural History for the benefit of the young and tender, free from the same heinousness of mistake

Coffee Time

An Unusual Approach

Nor are the most conscientious compilations of Natural History for the benefit of the young and tender, free from the same heinousness of mistake

DIGITAL WINE MARKETING STRATEGIES

What do we do:

DIGITAL MARKETINGDIGITAL STRATEGYE-COMMERCEOPTIMIZATIONSEOSEADISPLAYSOCIAL MEDIAEMAIL MARKETINGMOBILE MARKETINGPREDICTIVE MODELSCONTENT MARKETINGSOCIAL MARKETINGEFFECTIVESTORYTELLING
Pierre Costa, Founder

WHAT IS SOMM DIGITAL?

Somm Digital is Napa’s leading wine digital marketing consultancy specialized in developing and implementing wine digital strategy for the wine industry. We specialize in data-driven strategies for wineries in Napa & Sonoma dedicated to learning and understanding your business. We have a unique approach to digital marketing: data. From your data, we will provide actionable insights. All our recommendations are based on an in-depth data analysis where we identify potential customers and how to acquire them.

Our work is based on transparency. We are dedicated to learn and understand your business. Our digital marketing strategy is built with a focus on improving your online presence, sales performance, productivity, and social engagement with customers.

PIERRE LINCOLN, FOUNDER

Social Media Marketing

Social Media Marketing goes beyond creating content on the Facebook page. Social Media is a pay-to-play platform. The fact the platform is free for users, but when it comes to business, promoting products and brands are suppressed by the platform algorithm. Social Media works mostly for brand awareness, reach, and engagement for customers in the [...]

Video Marketing

This video sample that was developed for Inglenook for the 2013 Rubicon vintage where the winemaker Philippe Basucaules. I have directed, developed the script, created the storyboard and added some .

Predictive Models

Predictive model is a modern process that uses data and mathematical regression to predict the probability of a visitor to become a customer . These models can be used to predict anything from understanding why customers purchase your brand to which customers will respond to discounts.

Search Marketing

Search is definitely the most crucial channel for e-commerce. It is responsible for 54% of all online sales. Social media only contributes with less than 6%. The search intention behind the query tell us where in the customer journey our prospects are. By identifying critical keywords and touchpoints, we can feed the content marketing strategy [...]
wine-mobile-marketing

Mobile Marketing

Nor are the most conscientious compilations of Natural History for the benefit of the young and tender, free from the same heinousness of mistake

Email Marketing

Email is the only online digital marketing wineries seem to have. However, if you use it excessively, you will saturate your audience and increase churn rapidly. By having a clear strategy, goals and several tactics to develop successfully an e-mail campaign it will require a good understanding of your customer audience. Segmentation strategy is already [...]
REASONS TO ADOPT DIGITAL

01

WHY ARE WE DIFFERENT?

Digital Marketing was created by engineers, not marketers. We are living in the age of social marketing and it requires a new way to purchase wine. DTC wine business holds a straight contact with consumers that allow us to understand their behavior and preferences. With DTC on the rise and the need to adapt to the digital world, Somm Digital offers a unique purely data-driven approach. All our digital strategies are customized to each specific customer. A strategy that works for one may work for one winery, may (and most of the time won’t) work for another. Most  Marketing Agencies are focused on the same approach to different clients. Digital has democratized the opportunity for all businesses. Digital Marketing has a strong focus on ROI. Although Brand Awareness is not the focus of ROI, we can measure the impact of a brand and its potential impact on Customer Lifetime Value (CLV).

REASONS TO ADOPT DIGITAL

02

WE ARE CREATIVE AND ANALYTICAL.

After years of seeing wineries struggling to understand what Digital Marketing was, I felt it was time to help them to build the bridge between wine and digital marketing. After working several years as a sommelier, several certifications, I switched careers and went Digital. I worked for a few Media Agencies in Ireland and London as well as Software PPC management companies. Once I came to Napa, I realized that I can’t run away from wine.  Could I combine both two passions? Why not?

Now, I have over 10 years’ experience in sales, marketing, digital marketing, and e-commerce, 6 years of which was in the wine industry. My goal is to help wineries to develop direct and online sales, social media strategies as well as brand awareness and online customer experience.

Nobody could predict the growth of e-commerce in 2020. However, we could foresee the user behavior changes by analyzing their data. We create predictive models where we can identify potential customers among visitors.

REASONS TO ADOPT DIGITAL

03

WE HAVE THE BEST ONLINE RESOURCES.

Somm Digital doesn’t offer any solution at first. We study your needs, your goals and your expectations. It is very easy to build web traffic or create content online. However, meaningful sales, customer retention, relevant and authentic content takes time, resources, and research. We deliver a smart digital strategy and implementation, to ensure that your goals and expectations are met.

We apply some advanced Digital Marketing Analytics techniques used by MIT. These predictive models enable us to identify customers and how to apply this knowledge back to Digital Marketing strategies. The goal is not to increase sales, but to understand why the customers buy wine from you and what triggers them to do so.

REASONS TO ADOPT DIGITAL

04

WE ARE GOING TO SURPRISE YOU

It has become a routine for us to see clients that have no faith in digital marketing and, a few months later, they understand their clients better, their expectations, and why they buy your brand in the first place. These details are hidden in the data. Once we strip out the narrative, we develop a digital strategy by channel based on the outcomes. Not all models are feasible to build, but there are always opportunities to be explored.

OUR SERVICES

Understanding your online customer journey will enable you to segment your crowd and approach them differently. Your campaigns are focused on results. We can help potential customers to find your winery easily. Getting involved in the initial stages of the process will increase the number your loyal customers and surpass their expectations. Consequently, it will increase revenue and customer lifetime value.

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Digital Ads

Modern Advertising is Digital Advertising. We are living in a socially linked era of consumer engagement. Although Facebook and Google are free platforms, they are pay to play platform when comes to businesses. Having the right expertise to maximize your ROI and ensure your brand message is delivered without noise is an ability that Somm Digital can provide.
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Website Optimization

A website is not only about design, it is usability. In this digital era, usability is more relevant than appearance. Testing the elements of your page can increase more conversions than advertisements.
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E-commerce Optimization

E-commerce performance based on ROI and ROAS. Even when you think something must be true, test it. For example, Black & Decker changed the word ``shop`` to ``buy`` and saw an increase of 17% in clicks. Our approach: start with the data.
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SEO & SEA Audits

An SEO audit will highlight the website issues and reveal optimization opportunities for growth. This is combined with paid search (SEA) in order to improve content and ROI.
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Social Media Marketing

We are living in the Social Marketing era where Brands don't target only customers but their friends and similar behavior audiences. Wineries need an active social media presence to solidify its brand presence and connect and engage with their customers.
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Data Analysis

Our successful marketing strategy is purely based on data, using mathematical analysis and techniques to fine-tune and improve efforts and performance.

PUBLICATIONS

We have developed a few research studies in digital marketing and its adoption in the wine industry. Working in partnership with Sonoma State University, we have elaborated a cohesive study how wineries adopt digital marketing and how they can expand their efforts by using technology to connect with their customers.

Current trends in the wine industry and digital

 
of consumers’ purchases are impacted by companies’ social media posts
 
of wineries don’t know how wine apps (Vivino & Delectable) impact on their business.
 
Google gives preference to video content, and pages with embedded videos are 53 times more likely to show up in the first position of search results.
Somm Digital Logo

SOMM DIGITAL 2020

Somm Digital | Wine Digital Marketing Strategy