Who are we?

Differently from my French name, Pierre is a Brazilian-Portuguese sommelier that has traveled the world in pursuit of wine. He is based in Napa Valley, California, and has an exotic mix of digital marketing and wine experience. He founded Somm Digital a consulting firm that develops and implements innovative digital marketing strategies specializing in wineries. Pierre also lectures at Sonoma State University in Sonoma, California focused on Wine E-commerce and Digital Marketing.

Before he moved to Napa, he spent over 5 years working with Digital Media Agencies in London (England) and Dublin (Ireland) managing the digital marketing of large corporate accounts including Bank of Ireland and eircom (telecom). He has also spent 12 years working in the wine industry in high knowledge positions including head sommelier for star Michelin restaurant Bon Appetit in Dublin (Ireland) and Café Journal in Brazil along with finance and marketing roles with Inglenook winery, Delicato Family Wines, and Naked Wines. He is known for having a fantastic palate which was proven when he won the 2014 Top Taster blind wine tasting competition at Flavor! Napa Valley. He holds a Masters’ degree in Electronic-Business from University College Dublin, a Digital Marketing Analytics executive certificate from MIT Sloan School of Business, an Honors degree in Mathematics, and a Professional Certificate in Digital Marketing from the Digital Marketing Institute,

Published Articles :

How Wineries Can Capitalize on Clubhouse (Jul 27, 2021)

Are You Selling Enough Wine Online? Status of Digital Marketing Strategies of U.S. Wineries (April 22, 2019)

Crafting a Digital Marketing Scorecard for the US Wine Industry (August 22, 2019)

Mantra: “Change the narrative.”