Pierre Costa

DIGITAL MARKETING & E-COMMERCE

Results-driven e-commerce & digital marketing expert with a strong focus on data-driven strategies and customer experience. Proven track record of driving growth through innovative and impactful strategies. Dedicated to leveraging data and digital solutions to enhance brand awareness, engagement, and revenue in the CPG industry.

PROFESSIONAL EXPERIENCE

E&J GALLO

Sr. Digital Marketing Strategist | Modesto, CA (03/2022 – Present)                

• Developed and executed highly effective Consumer Journey Map and CRM campaigns

  for Luxury Brands, driving a 30% increase in e-commerce sales.

• Built RFM and Predictive Models increasing high-value consumer conversion rate.

• Developed an enterprise-level CRM reporting tool, replacing the Datorama Salesforce

  dashboard and yielding $50K in cost savings.

SOMM DIGITAL

Consultant| Napa Valley, CA (05/2018 – 03/2022)                

• Managed successful advertising budgets across Paid Search, display, and social

  channels, leading to an impressive 94% increase in e-commerce sales.

• Developed and executed digital marketing and e-commerce strategies resulting in

  decrease in consumer churn and enhanced the CX.

DELICATO FAMILY WINES

Pricing Analyst | Napa Valley, CA (05/2017 – 04/2018)                

• Conducted risk assessment analysis of price elasticity, price support, and profitability which resulted in higher margins and growth in specific markets.

• Reviewed and analyzed P&L, strategic planning, forecasting, and break-even analysis, and made recommendations to Brand Managers to optimize profitability.

INGLENOOK WINERY

SALES | Napa Valley, CA (09/2014 – 04/2017)                

• Directed the export program across 20 markets, creating promotions and brand

  message tailored for each market resulting in a record-breaking 55% growth in sales.

• Performed in-depth P&L analysis to identify growth opportunities within the business

  domestically, contributing to a notable 30% overall increase in revenue.

NAKED WINES

CONSULTANT | Napa Valley, CA (03/2014 – 05/2014)                

• Evaluated product performance: sales versus price and inventory allocations resulting in higher product velocity and profit margins.

• Analyzed customer attrition rate over three markets: the US, UK and Australia resulting in an accurate company’s price evaluation, which resulted in the acquisition deal by Majestic/UK.

ACQUISIO/MARIN SOFTWARE

ACCOUNT DIRECTOR | London, UK (12/2011– 02/2014)       

• Led QBRs for the EMEA clients resulting in a 75% CPA reduction.

• Managed client relationships including Media Agencies

iProspect

DIGITAL ACCOUNT MANAGER |Dublin, Ireland (01/2011 – 11/2011)                        

• Developed and Executed Omnichannel digital strategies including Search & Display.

• Managed over €500K budget across Bank of Ireland and eircom (telecom) accounts

  resulting in 60% growth on search channels

Populis

BUSINESS OPTIMIZATION MANAGER |Dublin, Ireland (05/2009 – 12/2010)                        

• Created a bid management strategy maximizing revenue by 30% across 5 markets

EDUCATION 

UCD Michael Smurfit School of Business      MBA in Electronic Business | 2010 | Dublin, Ireland

Sao Paulo State University                         BSc, Mathematics | 2000 | Rio Claro, Brazil

CERTIFICATIONS 

The Wharton School               Digital Marketing Certified | 2022 | Online

MIT Sloan School of Management               Digital Marketing Analytics | 2020 | Cambridge, MA

Digital Marketing Institute              Certified Digital Marketing Professional & AMA PCM | 2022 |

Institute for The Future (IFTF)                     Futures Thinking Specialization | 2021 | Palo Alto, CA

ACADEMIC PROFESSIONAL EXPERIENCE

 Sonoma State University

Adjunct Professor | Rohnert Park, CA (08/2019 – 05/2022)                

• Lectured Strategic Marketing to the Executive Wine MBA and Wine Business, Wine E-commerce, and Digital Marketing courses

Santa Rosa Junior College

Adjunct Professor | Santa Rosa, CA (08/2020 – 05/2022)                

• Lecturing BMK54 Advertising, Branding and Digital Marketing and BMK155 Digital Marketing Tools

TECHNICAL SKILLS

 Google Analytics | MS Office (Word, Excel, PowerPoint, Outlook) | Adobe Spark, Lightroom | R Software | Salesforce | Google Ads Certified | Marin Software platform | HubSpot | VBA | HTML

VOLUNTEER EXPERIENCE & INTERESTS

 Volunteer:

• Napa Toastmasters – President | 2018-2021

• Napa Valley Vintners (NVV) - Auction Napa Valley | 2016-2018

• Wine Advocate (Robert Parker) - Matter of Taste Napa | 2016

Interests:

• Travel | Wine | Hiking | Meditation | Tech | Archery | Cinema | Foresight