Articles & Trends

Shopify Commerce Trends in 2023

Expectations of brands grow as consumer behavior changes

Environmental, social, and governance concerns influence about half of global consumers.

2023 E-Commerce Trends

Mobile sales made up 58.9% of digital sales. The convenient, comfortable and contactless nature of online shopping is here to stay.

Why Gen Z Sees Straight Through Your Marketing Efforts

• only 8% of the Gen Z thinks brands actually understand them.

• 82% of Gen Zs research a brand before making a purchase

• 99% of Gen Zers also prioritize their mental health more than their career and education, and this generation looks for brands that align with that mentality.

The User-Generated Content Marketing Stats You Need to Know in 2022

Key takeaways

• 72% of consumers believe that reviews and testimonials submitted by customers are more credible than the brand talking about their products.

• 76% of consumers have purchased a product because of someone else’s recommendation before.

• 63% of consumers believe that visual testimonials are more credible than written testimonials.

• When emails contain user-generated content, click-through rates increase by about 73% and produce more conversions.

• 20% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on gender, race, ethnicity.

The Future of Commerce and Retail Trends Report by Shopify:

Key takeaways

• Direct-to-consumer competition is rising

• Advertising costs are skyrocketing across platforms

• Brand building is helping attract and retain customers

• Consumers are demanding personalized shopping experiences,

• Personalization isn’t a magic bullet for customer engagement

• Social platforms are presenting new ways to engage customers

• Video is making social commerce more sociable

Watch Webinar online

Webinar: How to use TripAdvisor ads to get new customers.

This was a webinar that I did for the Colorado Wine Board - April/2021

Current Trends

78% of consumers’ purchases are impacted by companies’ social media posts.

72% of wineries don’t know how wine apps (Vivino & Delectable) impact their business.

53X Google gives preference to video content, pages with videos are more likely to show up in the first position of search results.

70% of Instagram users are under 34 years old and 70% of Pinterest users are women.

eCommerce channel share

A study published by Wolfgang Digital shows that among all digital channels, Search is the most relevant across them. It is responsible for 67% of the entire e-commerce channel share with a similar split between paid and organic. Social media only impacts 4% on e-commerce.