Best Wine Digital Marketing Consultant and Futurist

Pierre Costa

DIGITAL MARKETING & E-COMMERCE

Results-driven e-commerce and digital marketing strategist with over 10 years of experience in developing and executing customer-led omnichannel online strategies. Proven ability to drive media effectiveness, optimize ROI, and deliver actionable insights across diverse channels. Expertise in data analysis, identifying risk and opportunities, media measurement, and cross-functional collaboration, with a strong track record in optimizing media spend and enhancing customer engagement.

PROFESSIONAL EXPERIENCE

E&J GALLO

Sr. Digital Marketing Strategist | Modesto, CA (03/2022 – Present)

Increased lead generation by 30% through the creation and implementation of visually compelling digital content, including infographics, banners, and targeted advertisements, resulting in a 25% rise in audience engagement across social media platforms.
Boosted email marketing open rates by 40% and click-through rates by 25% by designing and executing personalized lead nurturing campaigns, advancing prospects through the sales funnel, and improving conversion rates by 20%.
Enhanced brand awareness by 35% by developing and executing innovative social media strategies, leading to a 20% growth in follower count and a 15% increase in online engagement within three months.
Optimized digital marketing campaigns by 45% through continuous A/B testing and performance analysis using tools like Google Analytics and HubSpot, resulting in a 50% improvement in campaign ROI and a 30% increase in lead quality.
Reduced client churn rate by 25% by designing and implementing targeted re-engagement strategies, including personalized onboarding programs and loyalty initiatives, leading to a 20% increase in client retention and satisfaction.
Analyzed customer behavior data insights to optimize marketing campaigns by creating an RFM model with a specific target audience, resulting in a 35% increase in conversion rate and nurturing new leads.
Managed and mentored two Marketing Assistants from the Leadership Rotation program, providing performance review, guidance, and feedback to enhance their skills in digital marketing and data analysis.

SOMM DIGITAL

Consultant| Napa Valley, CA (05/2018 – 03/2022)

Developed and implemented strategies across digital channels including SEO, paid search, display, and social channels, leading to a 94% increase in e-commerce sales, driving engagement and online presence.
Developed and implemented digital strategies to re-engage and win back churned clients, identifying and addressing the reasons for their departure and offering compelling incentives for their return.
Created and maintained comprehensive measurement frameworks to evaluate campaign effectiveness, and business objectives, leading to a 14% conversion lift.
Developed and executed programs to strengthen client engagement with products and services (experiences), including driving the adoption of additional offerings, to increase the overall value, basket size, satisfaction, and loyalty.

DELICATO FAMILY WINES

Pricing Analyst | Napa Valley, CA (05/2017 – 04/2018)

Conducted main pricing strategy, competitive analysis and strategic recommendations about customer segmentation and data insights, transitioning from annual budgeting to long-term strategic initiatives.
Collaborated cross-functionally developing pricing strategies for luxury brands to mitigate loss and/or optimize profitability.
Provided insights and actionable recommendations for improving strategies and tactics, resulting in higher profit margins.

INGLENOOK WINERY

SALES | Napa Valley, CA (09/2014 – 04/2017)

Directed the export program across 20 markets, driving a 55% growth in sales through targeted promotions and brand messaging.
Managed social media and Google paid search campaigns, resulting in a 40% growth in e-commerce and a 50% reduction in CPA.
Conducted P&L analysis to identify domestic growth opportunities, contributing to a 30% increase in revenue.

NAKED WINES

CONSULTANT | Napa Valley, CA (03/2014 – 05/2014)

Evaluated product performance: sales versus price and inventory allocations resulting in higher product velocity and profit margins.
Analyzed customer attrition rate over three markets: the US, UK and Australia resulting in an accurate company’s price evaluation, which resulted in the acquisition deal by Majestic/UK.

ACQUISIO/MARIN SOFTWARE

ACCOUNT DIRECTOR | London, UK (12/2011– 02/2014)

Managed, trained and mentored two client services managers for the EMEA area.
Led strategic QBRs for EMEA agencies, achieving a 75% reduction in CPA and aligning cross-functional teams toward shared goals.
Managed relationships with agencies and partners, delivering data-driven marketing solutions that enhanced client satisfaction.
Designed and implemented engaging onboarding programs, such as the welcome series, to ensure a smooth transition for new clients and set the foundation for long-term relationships.

iProspect

DIGITAL ACCOUNT MANAGER |Dublin, Ireland (01/2011 – 11/2011)

Managed SEM, SEO, and Social Media campaigns for high-profile clients, resulting in a 60% growth in paid search channels.
Consolidated digital reporting systems across departments, streamlining workflow processes and improving efficiency.
Managed over €500K budget across Bank of Ireland and eircom (telecom) accounts resulting in 60% growth on paid search channels.

Populis

BUSINESS OPTIMIZATION MANAGER |Dublin, Ireland (05/2009 – 12/2010)